Certified Advanced Marketing Specialist I & II
Harness The Power Of Digital Marketing For Your Business
Intensive Hands-On Training - You May Qualify For Federal / Provincial Govt. Grants!
Your company's success is our mission ("To double sales in 100 small businesses by 2020"), but supporting your success is also a mission for the federal and provincial governments of Canada.
The Certified Advanced Marketing Specialist training program is eligible for a government training grant of up to 2/3 of the cost of training for qualifying companies and employees, plus possible in-kind payments for employee wages while participating in the training.
It's quite likely that your Canadian company will qualify, and you can rapidly leverage this advanced training to boost your employee's skills and understanding of digital marketing for your company's benefit. Who knows, maybe you're business will be one of our top 100!
Click Here To See If You Qualify For A Grant!
The Certified Advanced Marketing Specialist training is "hands-on" and focused on the needs of your employees and business. They will learn exactly what they need to boost sales now and build a solid digital marketing foundation for future growth. Our team will work with you one-on-one, learning how to create highly-profitable and long-term Digital Marketing systems specifically for your business.
This Specialist training covers Dynamic Response Marketing - including customer & timeline segmentation, and best practices in campaign design, results measurement and test plans, and much much more.
Certified Advanced Marketing Specialist I & II
All of our certification programs are workshop-based and your employees will be hands-on with our Founder and CMO Dave Bowland. To ensure that all attendees make substantial progress no matter what level they start from, Dave's team of fully-certified trainers will assist each employee in-person (or on-line during the follow-up training). This one-on-one attention allows your team to fully develop their skills and understanding of Digital Marketing and how to apply it to your specific business needs.
The CAMS II is a 4-day intensive "deep dive" into advanced topics such as Dynamic Response Marketing - including advanced topics such as customer & timeline segmentation, best practices in campaign design, results measurement and test plans. You will learn to constantly improve your marketing by testing potential weak spots using user experience videos, heatmaps, form fill tracking and other advanced test tools. Just one of these strategies can increase sales by 10-100%.
Add to that the capability to dynamically assess the synergies between various advertising campaigns (say, Facebook Lead Generation Ads, Facebook Re-targeting Ads, Email and Search Ads) so that you know which combination of advertising brings you the best customers. This is virtually unknown and unused by most small and medium-sized businesses and can give you a massive edge over your competition.
CAMS I is the 2-day version of the CAMS II described above, and covers the majority of topics in Dynamic Response Marketing, but won't go as deep or include as many workshop-type exercises. In some cases CAMS I will be appropriate for most of your employees, whereas CAMS II will provide a much more comprehensive and systematized program that will lay a complete foundation and framework for massively increasing sales.
Of course, none of this matters if you are not clear on Who your customers are and What you are really selling to them (it's often not what you think). If you don't know What drives your Leads to become Customers, or what brings them back as repeat customers, you can't move from "good" to "excellent". If your business has plateaued or is slowly declining, it's time to dig deep and immerse your team in our CAMS I or II training.
A High Return-On-Investment (ROI)
This is the number one question we get asked. How, EXACTLY, will this pay off for my business? Firstly, the cost is far less than you think, because you may qualify for a grant of up to $10,000 per employee. But no matter what, it's time and money to have your employees attend a 2 or 4 day training, right?
The bottom line is that this is an Intensive training that provides one-on-one and hands-on workshop results. Whatever you need most from Digital Marketing, your employees will be fully capable of executing by the time the training is over. They will be experts in the your Digital Marketing system creation, operation and long-term success!
Your employees will be far more valuable to your business because of the training and your business will be in a more profitable position and poised for growth!
As our name indicates, we believe in creating a Real Return from your investment in marketing AND training!
CAMS I & II Training Objectives
- Get Clarity - The Who, Why, What and Where of Your Business - It's Not What You Think!
- Website Design & Best Practices - The HUB of Your Marketing, Your Website Must Be Amazing
- Dynamic Response Marketing - Segmentation & Dynamic Campaigns - Get The Edge
- Pay Per Click (PPC) Advertising Strategies - Real ROI Digital Advertising To Drive Sales & Retention
- Testing Plans, Analysis and Tools - Using User Experience Screen Captures, Heatmaps, Form Fill statistics & Mobile Performance
- Content Marketing & SEO - How To Harness Google & Serve Your Customers
- Automation - Leverage the Tools, Methods and Humanization Strategies
- Dynamic Systems - Building an Ecosystem That Adjusts Dynamically To Your Customers Needs and Actions
- Create, Monitor, Measure, Analyze, Alter, Repeat - Continued Growth & Innovation
- Mobile Experience - Is Yours Actually Good? How To Achieve Outstanding Mobile Experiences
These topics are taught using a straightforward business approach by an advanced digital marketing specialists who has built multiple successful businesses and has used and profited from every single strategy he will teach you during this training. CAMS I covers a subset of this training, and those topics can be determined based on your companies specific needs.
This program can be tailored to a certain extent to your employee and company goals, and you can have up to 5 employees attend. Programs are either 2 or 4 days of live training, as well as 10 hours of online followup training. You can often receive grant approval in 1 week. We will assist you in applying and we have a high approval success rate!
Click on the green "FIND OUT NOW" button below and let's take your business to the next level - together!
Training Program Details
We offer either 2 or 4 day intensive programs that your entire team can attend.
Your options include our new facility in the GTA, your company office board room or we will provide a conference room in your area.
Our days are long, but each day goes quickly because your team is so engaged and active.
Ongoing Training Sessions
The training doesn't stop once the Intensive's are over. We ensure that your staff is able to transition to the new Digital Marketing system that you just created. This include training refreshers and reinforcements as well as advanced strategies and techniques that will only be appropriate after the intensive training has taken root and it producing results.
We will work with you to determine the best number of ongoing training hours before the program starts.
We have a wide variety of training modules that your team can access after the Intensive to add to their knowledge and reinforce what they have already learned - whenever their schedule will allow it.
Program Attendance & Costs
The Certified Advanced Marketing Specialist training program is given 1-on-1 with your company employees - from 1 to a maximum of 5 (to ensure quality training for each one). Depending on the size of your team, we can determine the appropriate number of days - typically 2 or 4.
The CAMS I program, with 2 days of live training is $20,000 and CAMS II, with 4 days of live training total is $30,000 (for up to 5 team members from your company).
We can help you determine who should attend to ensure staff buy-in and appropriateness and quality of training for each employee.
To be clear, you can bring 1 employee or 5 employees. The price doesn't change.
Will This Training Really Work For Us?
Dave and his team will show you exactly how to harness the power of the Internet for your business. Most importantly, you'll learn exactly what you need to do for your specific business and create a clear execution plan while you're there!
You want a steady stream of new, paying customers coming to you each and every month, as well as selling more to the customers you already have. But you need to focus on running your business, not being an Internet Tech Wizard.
And although you have employees who could do this, they don't have the breadth of knowledge and experience needed to rapidly move your business forward.
The workshop is NOT for tech geniuses. It's for small and medium-sized businesses, because we teach your team exactly what they need to know - no more and no less - and then help them create the appropriate digital marketing system for the business and how to grow and maintain it.
If you've always thought that that Internet could be a source of new business for you, but you didn't know where to start or just couldn't seem to make it work very well - the Certified Advanced Marketing Specialist is right for your team.
You might be thinking - "MY business can't benefit that much from the Internet" or "I already have a website and I post on Facebook". In 99% of the cases, this is simply a mistaken belief because no one has ever showed you how the online world can be truly leveraged for your specific market. And if you can't or aren't measuring the actual profits generated by your online activities (including your website, social media, etc) then you need this program!
Website designers, Search Engine experts and social media gurus will all try to tell you that they can help you get more business. But in my survey of business owners who have used these services, not a single one has been able to show real earnings increases because of the work they often paid over $10,000 for!
That's because in most cases, web designers are graphics specialists or programers who know nothing about Internet marketing and other "experts" are using old outdated and questionable tactics to try to get your website ranked in Google - often causing your rankings to go DOWN or even get your site blacklisted. It's time to take control and learn what actually works - because we use these strategies in our successful online businesses every day!
You may also call us at (705) 731-0356 and speak to one of our training specialists to secure your spot in this fantastic program.